We are focused on facilitating the digital payment solution by the application of pre-paid cards having $150Bn overall market size & increasing with CAGR of 20%. Its market segmentation is based on card type, the users and the services.
Mass Transit System (MTS)
Customer Segment: Daily bus commuters & the Travel Operators
Indian Market Size: $15Bn
Model: B2B & B2G
Facts
₹45,000 Cr
Annual cash transactions
700+
Lakh of Daily commuters
8+
Annual wait time in days
Challenges:
Lack of complete digital payment solution in city buses across India
Soaring revenue leakage for the travel partner (8-15%)
Lack of live bus tracking & Mobility as a Service (MaaS)-based solutions
Solution:
Interoperable Open-Loop National Common Mobility Card (NCMC)-based true contactless digital payment solution
MaaS-based solutions (estimating crowd status, passenger information system etc.)
Financial solution for college students
Customer Segment: College students and College administrations
Indian Market Size: $19.64Bn
Model: B2B & B2B2C
Facts
₹3250
Average Monthly Transactions
4.13 Cr+
Students studying Higher Education
43000+
Number of Colleges
Challenges:
Students and Gen-Z require payment options which could provide customized offers & assured cashback for each transaction
They get no or less financial incentive for accomplishing college-based goals
A lot of hidden charges imposed by traditional card players
College administration not provided with customized financial solution
Solution:
Interoperable pre-paid cards with assured cashbacks for each transaction.
Financial incentives to the students for accomplishing goals
SaaS-based solutions to the colleges and embedded financial solutions
Financial solution for the corporates
Customer Segment: Employees and various corporate firms
Model: B2B
Facts
15 Lac+
Number of registered corporate firms in India
47 Cr+
Number of Employees
Challenges:
Need for various forms of pre-paid cards for their employees
Embedded financial solutions along with the diverse requirement-based pre-paid cards for employees.
Solution:
Payroll cards for the unbanked employees, incentive cards and the prepaid business card.
Subscribe to get the latest newsletter from PayCardo
